New TLC series KING OF THE CROWN, taking viewers behind the glam, beyond the

hair spray and into the unseen world of pageants. The show revolves around

veteran pageant expert Cy Frakes, who has been coaching aspiring beauty queens

for over 20 years.  Twelve episodes of King Of The Crown have been ordered and will premiere on

September 30(th) on TLC.

The world of pageants is estimated to be over a billion dollar a year business

and continues to be of intrigue to many Americans. TLC goes inside the world

of competitive beauty pageants with King Of The Crown, Cy's pageant training business, Gowns and

Crowns, as his team helps clients perfect everything from their walk, to their

talk, to their hair, down to the dress. The premiere episode features the now

infamous Caitlin Upton, the former Miss Teen USA South Carolina who could not

give a coherent answer during the question portion of the competition. She

became a YouTube sensation, generating over 35 million views. In the premiere of King of The Crown,

Cy takes on the challenge of preparing the most parodied teen queen for a

comeback to the pageant stage. He wants to not only redeem Caitlin's image,

but also prove his business can deliver pageant-perfect women.

The King of The Crown series is produced for TLC by FiveFive Productions and Discovery Studios.

Executive Producers are Amber Mazzola and Rachel Tung.

About TLC

TLC's innovative docu-series and reality-based programming include favorites

Jon & Kate Plus 8, Little People, Big World, What Not to Wear, 18 Kids and

Counting, and LA Ink. TLC defined home design with Trading Spaces and

continues to renovate the genre. TLC's daytime lineup includes the Emmy

Award-winning A Baby Story. The channel is available in more than 98 million

homes in the US, nearly 8 million homes in Canada and through the website at

www.tlc.com. TLC is part of Discovery Communications (Nasdaq: DISCA, DISCB,

DISCK), the world's number one nonfiction media company reaching more than 1.5

billion cumulative subscribers in over 170 countries.